Adventure Club

Adventure Club was developed as part of a larger tenant wellness initiative designed to strengthen the community across five Alexandria campuses. In partnership with the internal Amenities team and Exos, we created recurring programs, seasonal campaigns, and branded experiences that engaged hundreds of tenants throughout the year.

For Adventure Club, I developed a visual identity system that unified both partner brands while introducing a warmer, more human-centered layer to the campus experience. As the program evolved, I led art direction across campaign systems, experiential touchpoints, tenant outreach, and branded event collateral.