Arrive in Style
Each year, our team concepted, designed, and launched four to six Limited Edition Art Bikes as collectible product releases.
I developed multiple narrative directions for each collection, translating them into distinct visual systems applied across frame design, color, materials, and finish selections. Working closely with product and factory teams, we refined each release to balance creative vision, manufacturing feasibility, and brand storytelling at scale.
ELECTRA BICYCLE CO. (2015-18)
Art Direction, Narrative Systems, Product Development, Illustration, Creative Strategy
Photography: Brian Kuhlmann
Creative Direction: Robin Vallaire
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Limited Edition Art Bike
An ethereal play of light and stone, inspired by the breathtaking colors of Antelope Canyon. I illustrated each scene from the viewer’s perspective, capturing the dreamlike shift as the eye travels from the depths of the canyon to the sun-lit cloudscape. With color as the focus, we perfected every paint chip to evoke the canyon’s dramatic yet serene splendor.
Starship
A (cosmically fun) Limited Edition Kid’s Bike
Who better to travel with than aliens and shooting stars? I hand-illustrated and designed every detail to create a frame that felt alive with the wonder of the unknown. The color palette was chosen with kids in mind—bright, bold, and ready for liftoff.
Heritage '93
Limited Edition Bike
For our 25th anniversary, I drew inspiration from two and a half decades of the brand to create a bike that felt fresh and bold with a hint of nostalgia. '93 is a nod to our founding year, 1993. Featured in Forbes.
Jungle
Limited Edition Kid's Bike
An imaginative forest designed for the adventurous riders. On this kid's bike, you'll find a world rich in moments of curiosity, companionship, peaceful naps, gentle movement, and soaring beauty. I hand-illustrated every element, contoured the artwork to the bike’s frame, and refined a vibrant, fantastical palette through production.
Sea to Sky
Proprietary Limited Edition E-Bike
In partnership with our product team, we co-designed the frame and I hand-illustrated scenes to complement its shape. Positioned for all terrain, from the road to the rugged, I envisioned the frame as a journey through breathtaking scenery.
