Welcome Home
Sekisui House, Japan’s leading homebuilder, creates homes grounded in harmony with nature and holistic well-being. In 2025, my team developed a scalable brand experience designed to deepen engagement with prospective buyers across U.S. markets.
Drawing from Japanese philosophy and The Little Prince, our copywriter and I crafted an experiential narrative to speak to the heart, delight the soul, and inform the mind. I led the art direction and spatial design, translating the narrative into a human-centered experience system designed to scale nationally.
SEKISUI HOUSE (2025)
Art Direction, Experiential, Illustration, Product Design
Copywriting: Katie Boyden
Creative Direction: Mike Fennesy
What is essential
is invisible to the eye.
Inspired by The Little Prince, the experience uses symbolism and storytelling to communicate the emotional and environmental values embedded within the home.
First Impressions
The Experience Center was designed as a journey into the brand. Guests move through a Japanese-inspired welcome, brand timeline, hands-on pottery experience, and zero-energy home demonstration, each moment reinforcing Sekisui’s philosophy of intentional living. These are my sketches, the build is in progress.
Home Tour
The visual system extended across an interactive iPad experience, environmental graphics, and printed takeaways, reinforcing how intentional spatial design can support everyday well-being. To introduce a more tangible, hand-crafted layer to the experience, I painted each site plan in watercolor.
An experience for all ages
Nestled within the home tour, Kid's Corner is a playful, hands-on environment designed to spark curiosity and imagination across generations.
Welcome Home
As a move-in gift, I created custom paintings of each homeowner’s residence. Framed by a local artisan, the artwork reinforced the brand’s emphasis on care, craftsmanship, and personal connection.
