Welcome Home 

Sekisui House, Japan’s leading homebuilder, builds homes grounded in harmony with nature. As they established in the U.S. market, I art directed a brand experience designed to deepen engagement with prospective buyers by speaking to the heart, delighting the soul, and informing the mind. 

—Art Direction
—Spatial Strategy
—Narrative / Story
—Experiential
—Illustration
—Product Design

(Copywriting) Katie Boyden
(Creative Direction) Mike Fenessy

What is essential,
is invisible to the eye.

Inspired by The Little Prince and Japanese philosophy, I crafted a symbolic language that tells the story of the unseen, yet fully felt, emotional and environmental values embedded within each home. 

I led the art direction and spatial design of the Experience Center, creating a journey into the brand. Guests move through a Japanese-inspired welcome, brand timeline, hands-on pottery experience, and zero-energy home demonstration. These are my early sketches, the build is underway nationwide.

To guide guests from the EC into the Home Tour, I designed a playful, scavenger hunt-inspired journey. Their iPad app integrates with museum-inspired wall signage to reveal how each home supports their holistic well-being.

To introduce a hand-crafted layer, I painted each plan in watercolor. Personalized key cards and floorplan cards complete the guest take-home package.

Nestled within the home tour, Kid's Corner is a playful, hands-on experience designed to spark curiosity and imagination across generations. 

As a move-in gift, I created custom paintings of each homeowner’s residence. Framed by a local artisan, the artwork reinforced the brand’s emphasis on care, craftsmanship, and personal connection.