Narrative System
Alexandria develops life science and technology campuses designed to foster innovation, collaboration, and community. Over four years, our two-person team partnered closely with executive leadership to shape the brand across strategic communications, environmental systems, marketing initiatives, and stakeholder experiences.
We translated complex development strategies into clear, high-impact narratives that aligned stakeholders, supported approvals, and positioned each project within the market. Due to confidentiality, select imagery has been adapted for illustrative purposes.
ALEXANDRIA RE (2019-23)
Art Direction, Strategic Communications, Narrative Systems, Environmental Graphics, Editorial Design, Experiential Design, Project Management
Day to Day
We translated complex development strategies into clear, high-impact narratives that aligned stakeholders, secured approvals, and positioned each project within the market. These narratives evolved into cohesive communication systems spanning presentations, marketing campaigns, environmental graphics, events, and the built environment.
Campus Experience and Wayfinding
As campuses expanded, we developed intuitive environmental graphics systems that unified navigation, strengthened spatial identity, and elevated the on-site experience.
Architectural Photoshoots
To support the broader marketing narrative, we directed photoshoots that captured the character and intent of each environment. We shaped shot lists, guided on-site storytelling, and partnered with photographers whose perspective complemented the architecture. On site, we adapted in real time to capture authentic, dynamic moments.
In the series below, movement was used to communicate flow, flexibility, and human interaction within the space. While the imagery is confidential, it reflects environments designed to foster collaboration, innovation, and community.
Brand Positioning
In partnership with the Corporate Sustainability Team, we developed a stakeholder campaign that embodied the brand’s “Use Less” ethos. Through storytelling, data visualization, packaging, and curated gifts, the campaign translated larger sustainability goals into thoughtful, everyday actions.
Each gift reinforced the initiative through low-impact materials and intentional design choices that encouraged greater awareness around consumption and waste.
