Electra Bicycle Co.
Brand Campaign

✦ layout design
✦ photoshoot art direction
✦ illustration

Electra Bicycle Co.
Brand Catalog

✦ layout design
✦ photoshoot art direction
✦ illustration

Electra Bicycle Co.
Brand Campaign

✦ layout design
✦ photoshoot art direction
✦ illustration

Electra Bicycle Co.
Brand Campaign

✦ layout design
✦ photoshoot art direction
✦ illustration

Electra Bicycle Co.
Brand Campaign

✦ layout design
✦ photoshoot art direction
✦ illustration

In 2017, I pitched an environmentally spirited concept that was brought to life through all mediums of our annual brand campaign.

I themed the design and art direction around our essential essence of fun complimented by a lifestyle that's kinder to our earth. Alongside my Creative Director, I illustrated and designed our annual Brand Catalog (a recyclable piece), art directed our annual marketing photoshoot, designed environmentally spirited art bikes, and collaboratively designed all marketing collateral for the calendar year.

In 2017, I pitched an environmentally spirited concept that was brought to life through all mediums of our annual brand campaign.

I themed the design and art direction around our essential essence of fun complimented by a lifestyle that's kinder to our earth. Alongside my Creative Director, I illustrated and designed our annual Brand Catalog (a recyclable piece), art directed our annual marketing photoshoot, designed environmentally spirited art bikes, and collaboratively designed all marketing collateral for the calendar year.

In 2017, I pitched an environmentally spirited concept that was brought to life through all mediums of our annual brand campaign.

I themed the design and art direction around our essential essence of fun complimented by a lifestyle that's kinder to our earth. Alongside my Creative Director, I illustrated and designed our annual Brand Catalog (a recyclable piece), art directed our annual marketing photoshoot, designed environmentally spirited art bikes, and collaboratively designed all marketing collateral for the calendar year.

In 2017, I pitched an environmentally spirited concept that was brought to life through all mediums of our annual brand campaign.

I themed the design and art direction around our essential essence of fun complimented by a lifestyle that's kinder to our earth. Alongside my Creative Director, I illustrated and designed our annual Brand Catalog (a recyclable piece), art directed our annual marketing photoshoot, designed environmentally spirited art bikes, and collaboratively designed all marketing collateral for the calendar year.

CATALOG
We sourced 100% recyclable paper and a sustainable printing process. The type was designed to weave into the landscape as a nod to the connection one feels to their environment while riding their bike.

As kids were often overlooked in our retail experience, we wanted to add a playful element with them in mind. I illustrated a maze as a playful exercise in sustainable ways to get around, from the beach, to the city, and everywhere in between.

CATALOG
We sourced 100% recyclable paper and a sustainable printing process. The type was designed to weave into the landscape as a nod to the connection one feels to their environment while riding their bike.

As kids were often overlooked in our retail experience, we wanted to add a playful element with them in mind. I illustrated a maze as a playful exercise in sustainable ways to get around, from the beach, to the city, and everywhere in between.

CATALOG
We sourced 100% recyclable paper and a sustainable printing process. The type was designed to weave into the landscape as a nod to the connection one feels to their environment while riding their bike.

As kids were often overlooked in our retail experience, we wanted to add a playful element with them in mind. I illustrated a maze as a playful exercise in sustainable ways to get around, from the beach, to the city, and everywhere in between.

CATALOG
We sourced 100% recyclable paper and a sustainable printing process. The type was designed to weave into the landscape as a nod to the connection one feels to their environment while riding their bike.

As kids were often overlooked in our retail experience, we wanted to add a playful element with them in mind. I illustrated a maze as a playful exercise in sustainable ways to get around, from the beach, to the city, and everywhere in between.

Riding an Electra is not only a whole lot funner, it’s kinder to our earth.

PHOTOSHOOT
We wanted a fun shoot, with a hint of the outrageous, a sprinkling of the unexpected and an abundance of idyllic scenes one would experience while riding their Electra. We planned shots that played with perspective and unexpected elements such as donuts or astronauts in the heart of the city + captured warm moments of human connection.

PHOTOSHOOT
We wanted a fun shoot, with a hint of the outrageous, a sprinkling of the unexpected and an abundance of idyllic scenes one would experience while riding their Electra. We planned shots that played with perspective and unexpected elements such as donuts or astronauts in the heart of San Francisco + captured warm moments of human connection.

PHOTOSHOOT
We wanted a fun shoot, with a hint of the outrageous, a sprinkling of the unexpected and an abundance of idyllic scenes one would experience while riding their Electra. We planned shots that played with perspective and unexpected elements such as donuts or astronauts in the heart of the city + captured warm moments of human connection.