✦ illustration
✦ product design
✦ illustration
✦ product design
✦ illustration
✦ product design
✦ illustration
✦ product design
Sea to Sky is a Limited Edition Art E-bike created for Electra Bicycle Co., the fourth bike in the nature based collection.
Our team + our product team designed the bike, I created this collection of hand-drawn illustrations and designed them to contour to the bike design.
As the bike was positioned to tackle all terrain, from the road to the rugged, I envisioned the frame as a canvas for the breathtaking scenery through which one would be riding.
To play with a subtle energetic feel between the men's and women's bikes, we inverted the color palette for each respective bike.
The front fender starts at the sea, transitions into a desert with distant mountains and finishes with a sky full of stars.
The back fender starts by the shore of a lake hugged by a lush forest, transitions into a towering mountain range and ends with a sky full of stars.
The fenders are long canvases! Happy scrolling.
CONNECT
My favorite paths of communication are carrier pigion & email ✦ [email protected]
CONNECT
My favorite paths of communication are carrier pigion & email ✦ [email protected]
CONNECT
My favorite paths of communication are carrier pigion & email
✦ [email protected]
CONNECT
My favorite paths of communication are carrier pigion & email ✦ [email protected]
CONNECT
My favorite paths of communication are carrier pigion & email
✦ [email protected]