Electra Bicycle Co.
Brand Catalog

✦ layout design
✦ photoshoot art direction
✦ illustration

Electra Bicycle Co.
Brand Catalog

✦ layout design
✦ photoshoot art direction
✦ illustration

Electra Bicycle Co.
Brand Catalog

✦ layout design
✦ photoshoot art direction
✦ illustration

Brand Catalog

✦ layout design
✦ photoshoot art direction
✦ illustration

In 2017, I pitched an environmentally spirited concept that was brought to life through all mediums of our annual brand campaign.

I designed and illustrated our annual Brand Catalog + worked alongside my Creative Director to plan and direct our annual marketing photoshoot. We wanted the campaign to infuse our essence of fun into practices that are also kinder to our earth.

In 2017, I pitched an environmentally spirited concept that was brought to life through all mediums of our annual brand campaign.

I designed and illustrated our annual Brand Catalog + worked alongside my Creative Director to plan and direct our annual marketing photoshoot. We wanted the campaign to infuse our essence of fun into practices that are also kinder to our earth.

CATALOG
We sourced 100% recyclable paper and a sustainable printing process. The type was designed to weave into the landscape as a nod to the connection one feels to their environment while riding their bike.

As kids were an audience often overlooked in our retail experience, we wanted to add something for them in the catalog. I illustrated a maze as a playful exercise in sustainable ways to get around, from the beach, to the city, and everywhere in between.

Riding an Electra is not only a whole lot funner, it’s kinder to our earth.

Where will you go?

PHOTOSHOOT
We wanted a fun shoot, with a hint of the outrageous, a sprinkling of the unexpected and an abundance of idyllic scenes one would experience while riding their Electra. We planned shots that played with perspective and unexpected elements such as donuts or astronauts in the heart of the city + captured warm moments of human connection.

Where will you go?

PHOTOSHOOT
We wanted a fun shoot, with a hint of the outrageous, a sprinkling of the unexpected and an abundance of idyllic scenes one would experience while riding their Electra. We planned shots that played with perspective and unexpected elements such as donuts or astronauts in the heart of San Francisco + captured warm moments of human connection.